- Purpose: This survey aims to investigate the audience's interest in horror films, viewing habits, codes and conventions, and so on. There are also questions about marketing distribution that will be useful in the future.
- Methodology: Online survey—Google Form
- Distribution Methods: individual messages, social media - Facebook, Instagram
- Objective: Gain 35 responses (achieved)
- Duration: 6/12-12/12/2023
- Form Link: link
Primary research:
This survey aims to investigate the audience's interest in horror films, viewing habits, codes and conventions, and so on. The survey helps our team a lot on gather the information.
We discovered through group surveys that most survey respondents are between the ages of 16 and 17. This occurs as a result of the fact that our survey's target audience is typically 20 students attending schools that provide grades 11–12. The number of individuals who enjoy or have time to watch horror films has also greatly expanded with the trend of today's youth. The average frequency of watching, as per the study results, is twice a week. Women make up the bulk of horror movie enthusiasts. The poll indicates that the cinematography technic, themes, soundtrack, and jump-scare situations pique viewers' interest in the horror movie genre. The Conjuring, IT, and Annabelle are the three most watched films. Up to 90% of movie watchers primarily utilises Netflix, with the remaining 10% using alternative movie websites. When viewing horror films, most viewers experience suspense.
In summary, our survey provides consumer sentiment with the current demands and market conditions of the film business, which helped our team resolve a lot of questions and gather important data. to offer a logical analysis
Secondary research:
The horror genre's audience preferences are diverse and affected by a complex interaction of psychological, social, and cultural elements. Many viewers are drawn to the genre because of the exciting adrenaline rush and cathartic experience it provides, allowing individuals to confront and resolve concerns in a safe environment. The attraction of horror extends to several subcategories that cater to various tastes, ranging from psychological thrillers to supernatural tales. The social aspect of horror film viewing, which is frequently done in groups, contributes to shared experiences and discussions, while the changing representation of gender roles adds subtlety to the genre. Technological advances improve the visual and audio features, while horror's global popularity allows for cross-cultural exchange. Online communities and social media help to develop preferences by allowing fans to interact and influence trends. In essence, comprehending the nuanced nature of individual choices within the horror genre is critical, as it reflects a dynamic interplay between personal preferences and broader cultural influences.
There are several reasons why people enjoy horror-thriller films; they want to experience a wide spectrum of emotions, from thrilling thrills to psychological involvement. The genre gives viewers a surge of adrenaline and a sensation of danger in the security of a controlled setting, offering a distinctive combination of thrill and dread. Many people use horror films as a way to catharse, letting go of suppressed feelings and facing their anxieties. Audiences are captivated by the discovery of the unknown, whether it be through psychological intricacies or otherworldly components. Furthermore, horror films are frequently a social event that strengthens ties between people through talks held after the movie and shared terror. The emotional rollercoaster created by the genre, which ranges from terror to relief, is well-received by viewers. Horror films are appealing because they offer a controlled and engaging examination of the darker aspects of human experience, which can be used as a means of intellectual stimulation, artistic appreciation, or temporary escape. They also serve as a forum for both private reflection and group interaction.
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